Core Values: The Foundation of Activate Lubricants

In any industry, the pulse and identity of a company can be discerned not just from its products or services, but from its core values. These values drive decisions, shape cultures, and influence relationships. At Activate Lubricants, our dedication to excellence within the field of food-grade lubrication is underpinned by a set of foundational values that govern every facet of our business.

1. Passion: More Than Just a Job

For us, the world of lubricants isn't simply a business endeavour; it's a passion. Our three-decade legacy is a testament to our commitment. This fervour drives us to constantly innovate, ensuring that we deliver nothing short of the best to our partners in the food, pharmaceutical, cosmetics, and food packaging industries.

• Manifestation: Our passion is reflected in our continuous investment in research and development, understanding emerging trends, and always seeking ways to offer more to our clients.

2. Accountability: Owning Our Actions

We believe in standing by our decisions and taking responsibility for our actions. Accountability is not about avoiding mistakes, but about learning, growing, and ensuring that every misstep is transformed into a stepping stone for future success.

• Manifestation: From the quality of our lubricants to the precision of our services, we ensure that every promise made is a promise kept.

3. Caring: Beyond Business Transactions

At the heart of Activate Lubricants is a genuine concern for our customers, our team, and our community. We recognise that our products play a pivotal role in the safety and efficiency of various industries, and this isn't a responsibility we take lightly.

• Manifestation: Our care is evident in the post-purchase support we offer, ensuring that our clients fully benefit from our products and services, and in the positive work environment we cultivate for our team.

4. Quality: Excellence as a Standard

We are unwavering in our focus on quality. From the raw materials we choose to the final product that reaches our customers, every stage is meticulously overseen to ensure it meets the high standards we've set for ourselves.

• Manifestation: We are proud to be the trusted lubrication partner for over 60% of the UK’s top 50 food groups. This trust has been built over the years, grounded in the unmatched quality of our offerings.

Conclusion

Core values are more than just words on a wall; they're the bedrock upon which a company stands. At Activate Lubricants, our values aren't just principles we believe in; they are principles we live by. They have carried us through 30 years of growth and innovation, and as we look to the future, we are confident that these values will guide us to even greater heights in our pursuit of excellence within the realm of food-grade lubrication.